ALQUILADORA DE VEHÍCULOS AUTOMOTORES, Anonymous Society of Variable Capital (AVASA), located at Perif. Blvd. Manuel Ávila Camacho 175, Floor 5, Polanco, Polanco I Secc, Miguel Hidalgo, 11550 Mexico City, CDMX, informs you that, in accordance with the Federal Law on the Protection of Personal Data Held by Private Parties (the Law), it is responsible for collecting your personal data, the use that will be given to them, and their protection. Therefore, we want to make it known that the information of our customers is treated confidentially. The mere provision of your personal data constitutes acceptance of these terms and conditions.
The personal data that we collect from you will be processed for the following purposes necessary for the service you request: Preparation of contracts for the rental or sale of vehicles, customer identification forms, measurement and quality control, tracking, updating, confirmation, promotional, credit-related, studies on consumption habits and preferences, preparation of financial options, collection and payment procurement, and matters related to the services we provide or to this privacy policy.
To carry out the purposes described in this privacy notice, we will process the following personal data: Identification (such as names, surnames, gender, date of birth, address, CURP, landline and mobile phone, email); contact; patrimonial and/or financial. Likewise, we inform you that, to preserve the safety of people attending our facilities and using AVASA's assets, we may use closed-circuit recording, so we could collect images and sounds, which we anticipate as these could be sensitive data in certain contexts.
In accordance with Article 37, Section III of the Law, your personal data will not be transferred to third parties without your consent, except for: a) Those companies that are part of our group; and b) To meet information requirements from a competent authority, duly grounded and motivated.
You have the right to know what personal data we have about you, for what purposes we use them, and the conditions of use we give them (access). Likewise, it is your right to request the correction of personal information if it is outdated, inaccurate, or incomplete (rectification); that we delete it from our records or databases when you consider that it is not being used properly (cancellation); as well as to object to the use of your personal data for specific purposes (opposition). These rights are known as ARCO rights; however, it is important to note that in not all cases we may be able to conclude your request in the desired sense, as it is possible that, due to some legal obligation, we need to continue processing your personal data.
Also, you should consider that, for certain purposes, the revocation of your consent may imply that we cannot continue providing the service you requested, or the termination of your relationship with AVASA.
To exercise your ARCO rights, you can access the procedure we have implemented, that is, simply go to the data security area at the link https://atencionaclienteshdtf.com or via email at contacto@avasa.com.mx, drafting a document in the Spanish language, where you add your full name, a simple copy of your official identification, or, in electronic media, a digitized version of it (scan), indication of the email or physical address that you designate for notifications, and some contact phone number. Once done, within a maximum period of 20 business days, you will be informed of the origin of said request; in case a response letter is sent to the indicated physical address, the twenty days will be considered fulfilled upon delivery of the document to the postal service.
We reserve the right to make modifications or updates to this privacy notice at any time, to address legislative novelties, internal policies, or new requirements for the provision or offering of our services or products. These modifications will be available to the public through our website, via email, or in writing. Last modification date: 17/01/13.
Alquiladora de Vehículos Automotores, S.A. de C.V., will consider this notice as read and accepted in the absence of any opposition or upon accessing our website, receiving emails from us, and voluntarily providing your data in writing or by telephone.
Whenever the official language in Mexico is Spanish, it is stated that in case of any controversy between the provisions set forth in this document and the provisions set forth in Spanish, the provisions set forth in Spanish shall prevail.
We are The Hertz Corporation, its rental businesses and subsidiaries operating under the Hertz, Hertz 24/7, Dollar, Thrifty and Firefly brands (together “we”, “us”, and “our”). This policy does not cover our licenses or affiliates or other third parties through whom you may interact with us. This is a high-level summary to explain how we collect, processes, store and otherwise use information about you and your rights in relation to that information. For full information, please see the full policy below.
COLLECTION
PURPOSES
SHARING
RETENTION & SECURITY
YOUR RIGHTS
QUESTIONS & CHANGES
THE HERTZ CORPORATION EU CUSTOMER PRIVACY POLICY
SCOPE & CONTROLLERS
We are The Hertz Corporation, a U.S. company, and those of its subsidiary companies which operate in Europe (see the table below) to provide vehicle rental services to our customers under the Hertz, Hertz 24/7, Dollar, Thrifty and Firefly brands (together “we”, “us”, and “our”).
| Hertz Europe Limited (UK) | Hertz Italiana Srl (IT) |
|---|---|
| Hertz Europe Service Center Ltd (IE) | Hertz Luxembourg Sarl (LU) |
| Hertz Belgium BVBA (BE) | Hertz Automobilen Nederland BV (NL) |
| Hertz Autopujcovna sro (CZ) | Hertz Autopozicovna sro (SK) |
| Hertz Car Rental GmbH (DE) | Hertz (UK) Limited (UK) |
| Hertz Europe Limited (UK) | Hertz Italiana Srl (IT) |
|---|---|
| Hertz de Espana SL (ES) | Eileo SAS (FR) |
| Hertz France SAS (FR) | Probus Insurance Company Europe DA |
Together we are the data controllers for the purposes of this Privacy Policy (“the Policy”).
We also use a network of licensees in provision of our services worldwide and are affiliated to many other companies through ownership. As our licensees, affiliates and entrusted third-party vendors are independent companies, they are not owned or controlled by us and are not covered by this Policy. We are not responsible for the privacy practices of our franchisees, licensees and other third parties with whom you may transact.
This Policy covers the information we collect about you in connection with our vehicle rental businesses, which identifies, or can be used to identify, you as an individual (“Personal Data”). It does not apply to information that cannot reasonably identify you. For example, but without limitation, aggregated anonymous data is not Personal Data.
We respect the privacy rights of our customers and are committed to protecting your privacy. This Policy explains our data handling practices regarding your Personal Data, as well as your rights associated with that data.
1. COLLECTION
We collect Personal Data that you provide on our websites, on third-party websites, on applications and offline in connection with any inquiries, reservations, rentals or purchases you make in relation to our services. We may collect your Personal Data directly or through our service providers, business partners, discount sponsors, licensees, advertisers and booking channel providers. For further details, see below:
a. THE TYPES OF INFORMATION COLLECTED may include, but are not limited to:
Personal information:
Technological information:
Vehicle Rental Information:
Vehicle-related information (telematics):
We may use in-vehicle data systems to collect data about the vehicle’s condition and performance (including mileage, fuel and other operational data) and the driver’s operation of the vehicle during their rental for safety, security and claims management reasons and may retain this data as necessary for these purposes.
We may also have the ability to track the vehicle’s location throughout the duration of a rental, although we will only access this information in circumstances where the driver is in breach of the rental agreement, by failing to return the vehicle on time or by driving into unauthorised territories.
Sensitive data:
We may collect certain Personal Data that constitutes sensitive data in some countries, such as data about (i) health conditions (for instance, if you ask us to accommodate a disability, such as by provision of hand controls, or if there is an accident and we need to work with insurance and claims management companies relating to any injury you may incur) or (ii) membership of a trade union (or similar organization) if you use a CDP Number that only members of that union or organization can use. Depending upon applicable local law, we may be unable to process such sensitive data without your consent.
Please note that if you wish to rent with us or our licensees and need to provide sensitive data, we will use that sensitive data for our operational uses as described in this Privacy Policy, subject to your consent where required under applicable law.
b. METHODS AND SOURCES OF DATA COLLECTION may include, but are not limited to:
Online Collection:
Cookies and Online Data Collection
We use cookies on our websites to store information in your computer or mobile device to improve your online experience. Cookies are small text files which let you navigate between pages efficiently, remember your preferences, help us understand how this website is performing and generally improve your browsing experience. Cookies can also help to ensure the advertising you see online is more relevant to you.
Generally, our cookies may perform the following functions:
| Essential cookies | Some cookies are essential for the operation of our websites. Without them you would not be able to navigate through the website and use some of its functions. Essential cookies ensure that the information you provide and the choices you make in relation to your rental vehicle are saved from page to page in the booking process. Because these cookies are essential, you cannot disable them on our websites. |
| Functionality Cookies | We use functionality cookies so that we can remember preferences you have requested on previous visits and changes you have made in order to customize the website to your liking. In addition, we use functionality cookies to offer you enhanced services, for example to enable you to watch a video online. The information these cookies collect is anonymized and used only for that website. |
| Performance Cookies | We use performance cookies to analyze how visitors use our websites and to monitor website performance. This enables us to provide a quality experience by tailoring our offering to your preferences and quickly identifying and resolving any issues. These cookies do not collect any information that could identify visitors. All information collected is aggregated. They are therefore anonymous and are only used to improve the functioning of our website. |
| Advertising Cookies | We and our advertisers use cookies to provide you with advertising that we think is relevant to you and your interests. These cookies are used to limit the number of ads shown and to measure the effectiveness of an advertising campaign. We may also use cookies from advertising agencies, who may record your visit to our website and share this information with other advertising companies so that they can send targeted advertisements to your computer. |
| Third Party Cookies | Third-party cookies are used by a company other than Hertz. For example, our websites may contain content embedded from YouTube and banners provided to Hertz through an advertising partner's network. These sites can set their own cookies. |
If you would like to disable cookies or change the cookie settings on any of our websites, please go to the Manage my cookies link at the bottom of the webpage for full information and to record your preferences.
Our websites are not directed to individuals under the age of 13, and we do not knowingly obtain Personal Data from such individuals.
Apps
With regard to mobile apps, any app’s collection and use of Personal Data that is materially different from what’s described in this Policy will be supplemented by an individual privacy policy that will require acceptance for that specific app.
As the internet and other eCommerce channels continue to develop, we may deploy and utilize different types of technologies to collect data regarding your visit or usage.
Offline Collection:
Depending on the purposes for which we collect and use your Personal Data, as set out in this Policy, the Personal Data we collect from you may be required due to a statutory or contractual obligation, provided on a voluntary basis, or necessary for us to enter into a contract with you.
If you do not provide your Personal Data to us this may result in disadvantages to you. In particular, we may not be able to rent to you. However, unless otherwise stated, not providing your Personal Data will not result in legal consequence for you.
2. PURPOSES
Below we have set out the various purposes for which we process your Personal Data. We have also set out the legal grounds for the processing of your Personal Data for each purpose:
a.OPERATIONS AND SERVICES: We may use your Personal Data to provide you with the services or products you request from us and to perform other activities related to such services or products, including billing and collection following a rental, or to communicate with you regarding (i) any reservation you initiate or rental transaction; (ii) your membership/status in one of our membership programs; or (iii) changes to the terms or features of any of our membership programs to which you belong.
Legal grounds: to perform our contract with you or to take steps at your request prior to entering into a contract with you.
b. OUR MARKETING: We may use personal information to provide you with marketing information, special offers and promotions through a variety of means, including email, in accordance with applicable laws.
Legal basis: based on your consent. However, to the extent permitted by law, we may lawfully use your personal information to send you such marketing communications (including by email) where it is necessary for our legitimate interests. This includes products and services, special offers and promotions that may be of interest to you.
You can unsubscribe from receiving such messages at any time by contacting us at the details at Section 6 below as well as the unsubscribe link in each e-mail message. Please note that if you exercise these choices, you will continue to receive communications concerning your account and products and services you requested, and in response to any requests for information by you. Please also note that this process may take some time to complete, consistent with applicable law.
c. THIRD PARTY MARKETING: We may also share your Personal Information with a sponsor or other third party who may provide you with special offers or promotions that may be of interest to you ("Third Party Providers"), where permitted.
Legal basis: based on your consent. You can instruct us at any time not to disclose your personal information covered by this Policy to such third parties, even if you have previously consented to this.
Please note that (i) this process may take some time to complete in accordance with applicable law; and (ii) that even after such process has been completed, your personal and other information may continue to be shared with CDP sponsoring companies (see below), our affiliates (including affiliated websites under common ownership and control), and designated service providers in accordance be forwarded with this policy.
d. PURPOSES RELATED TO OTHER THIRD PARTIES: As part of our Services, we have partnered with third party organizations who sponsor a special discount code (called a CDP [Customer Discount Program Number]) and customer, employee, or other number that you provide to the completion of a rental or purchase (“ Sponsorship Organization"). Because of our relationship with these sponsoring organizations, we may be required to provide this information about you and your use of our Services in connection with your relationship with these organizations, such as (i) to confirm your eligibility to rent with these numbers, (ii ) to determine your compliance with the rules established by the sponsoring organization for the use of the numbers, or (iii) to enable them to pay your rental costs. If you do not want us to share relevant personal information with the sponsoring organization for these or other disclosed purposes, you must not use the number associated with it.
Legal basis: performance of our contract with you when you use a CDP, member, employee or other number.
Sponsoring organizations may have different privacy practices than we do. Therefore, we recommend that you read the sponsoring organization's privacy policy for the purposes for which they are using your information. Because we do not control the privacy practices of the sponsoring organization, they may differ from ours. Because of your relationship with the sponsoring organization, they may use personal information they receive from us for the purposes set out in their privacy policies or similar communications, including authorizing their agents to receive and process your information on their behalf.
e. NORMAL COURSE OF BUSINESS: We may also process your Personal Data and other information if such processing is necessary:
i. to comply with the law or in response to a subpoena, court order, law enforcement request, or other legal process;
Legal grounds: where it is necessary for compliance with a legal obligation to which we are subject.
ii.to protect our interests, rights, safety, or property as well as the legitimate interests, rights, safety or property of others;
Legal grounds: where necessary for our legitimate interests or that of a third party to protect such interests, rights, safety and property. For example, in defense of claims brought against us in connection with your rental of our vehicle;
iii. to enforce any terms of service on our websites or the terms and conditions of any rental, purchase, or utilization;
Legal grounds: for our legitimate interests, which are to protect us and enforce such terms of service or terms and conditions.
iv. as part of a business transaction where all or some of our assets are bought, sold, or otherwise transferred by act of law or contract; and
Legal grounds: for our and third parties’ legitimate interests.
v. to operate our systems properly.
Legal grounds: for our legitimate interests, which are the proper running of our systems and our business in order to provide our products and services to you and other customers.
f. TELEMATICS: We may use in-vehicle data systems to collect data about the vehicle’s position, condition and performance during your rental. Use may include:
i.to collect data relating the vehicle’s condition and performance during the rental (including vehicle damage, mileage, fuel use and other operational data) to improve the accuracy of our billing processes on return of the vehicle;
Legal grounds: for our legitimate interests to ensure accurate charging for your uses of the vehicle, including for fuel and damage, during your rental.
ii.to collect data relating to the driver’s operation of the vehicle during the rental for safety, security and claims management reasons, including to contact the renter if the data suggests there is a security, safety or operational issue that we need to bring to your attention.
Legal grounds: for our legitimate interests to enable us to defend and manage claims arising out of accidents involving the rental vehicle; to ensure we meet our safety and security obligations in relation to the vehicle and each rental;
iii.to track the vehicle’s location throughout the duration of a rental in order to access such information solely where the driver is in breach of the rental agreement (by failing to return the vehicle on time or by driving into unauthorised territories) or to assist in the defence and management of claims following an accident involving the vehicle.
Legal grounds: for our legitimate interests to protect our assets, enforce our terms and conditions and defend and manage claims.
iv.to track the vehicle to enable us to provide information to you as you drive about areas of historic or leisure interest, restaurants, service or fuel stations or other places or services of interest;
Legal grounds: on the basis of your consent.
v.to share with you, your employer or others information about your driving performance (such as speed) during your rental;
Legal grounds: with your consent to each specific use requested.
g. WEBSITES: If you use our websites we may process your Personal Data as follows:
i. Aggregated or anonymized information: We may share with other third parties aggregate or anonymized information about our website users, such as your use of this website or other websites, and the services provided on this website or other websites, as well as any rental, purchase, or utilization information.
ii. Social media: If you participate in certain public features of our websites, apps, or social media websites/apps, please note that any information you or others voluntarily disclose through use of such features, becomes available to the public and/or other users whom you have designated.
If you choose to provide access credentials to designated individuals, please be aware that any information you provide to us may be visible to such individuals.
We are not responsible for the information that you or others choose to disclose publicly and such information is not subject to this Policy.
iii. Links to third parties: We may provide links to third-party websites, or may be linked to from third-party websites. Since we do not control third-party sites, and we are not responsible for any information you may provide while on such sites, we encourage you to read the privacy policies on those websites before providing applicable third-parties with your information.
3. SHARING
a. THIRD PARTY COMPANIES
We may share your personal information with third parties in the following circumstances:
i. To provide you with Services: We share your Personal Data among us, our agents, licensees and other companies to provide you with Services, including to:
ii. Disclosure to companies you use: We also share your information with companies you use in connection with car rental, including:
iii. Safe and Lawful Uses: We may share and disclose your personal information for legal reasons that we believe are necessary or appropriate, including to:
iv. Disclosure to Our Service Providers and Agents:We may use companies other than our service providers or agents to act on our behalf and to assist us in conducting our business and providing services to us under our direction. These services may include: hosting certain websites or databases, operating "apps" for us, on our social media network pages, conducting sweepstakes, contests and other promotions for us, sending marketing communications that Conducting data analysis and customer satisfaction surveys or other research. We will seek to require our service providers and agents to use reasonable standards of security to protect our personal information and to protect the personal information
v. Disclosure for Corporate Transactions: We may disclose your personal information to third parties in connection with any proposed or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with bankruptcy or similar proceedings).
b. INTERNATIONAL TRANSFERS
Some of the uses and disclosures set out in this Policy may involve the transfer of your personal information to different countries around the world, which may have different levels of data protection than the country in which you reside or interact with us, for example if you provide vehicle rental services in a country outside the European Union (“EU”) request.
Where our transfer of your data is necessary to provide the vehicle rental services you have requested, the legal basis for the transfer is a contractual necessity for the transfer. Your Personal Data will be processed by the company providing the services you have requested in accordance with applicable local laws.
When we transfer your personal information to a third party outside the EU and no legal basis applies, such as when we transfer the information to a company who will process it on our instructions in order to be able to provide our services, we will ensure that the necessary safety precautions for the transfer are in place. These include that (i) the company receiving the data is located in a country recognized by the EU as a country with adequate security measures; (ii) that if the transfer is to the United States, the receiving company participates in the EU-US Privacy Shield (see below); or (iii) we have EU-approved standard contractual clauses in place with the recipient to protect the data.
i. EU-US Privacy Shield Framework: We may store your personal information on servers located primarily in the United States. The Hertz Corporation and its US affiliates (ind ividually and collectively, the "Company") participate in the Privacy Shield. The Company's participation applies to Personal Data inbound into the United States from the EU. We are committed to handling such EU Personal Data in accordance with the Privacy Shield Principles, including notice, choice, responsibility for onward transfer, security, data integrity and purpose limitation, access and recourse, enforcement and liability. For more Privacy Shield notices, visit the US Department of Commerce's Privacy Shield Listing at www.privacyshield.gov
ii. EU Standard Contractual Clauses: When we transfer personal information outside of the European Economic Area to companies or other organizations in the US that do not participate in the Privacy Shield, or to a country that does not have an adequacy authority from the EU Commission, we implement the EU-approved ones Standard Contractual Clause to ensure your personal information is protected. You can request a copy of these Standard Contractual Clauses by contacting us as set out in Section 6 below.
4. RETENTION & SECURITY
a. DATA RETENTION
We retain personal data about our customers for as long as we believe is necessary for the purposes for which it was collected, or unless otherwise allowed or required by law. We collect Personal Data for a number of purposes (see above) and may be required to retain it for legal (including tax) reasons for a period which is longer than the time we need or use the data for the purpose of providing our rental services to you. We maintain a data retention policy to cover all the Personal Data we retain across our systems. If you have any questions about the retention period applying to the Personal Data we collect about you, please contact us (see Section 6).
b. SECURITY MEASURE
Information is stored and accessed in various locations and cloud services. Servers which store information are primarily located in the United States and Europe, although storage may occur in other locations as well. We use reasonable administrative, technical, personnel, and physical measures (a) to safeguard Personal Data against loss, theft, unauthorized use, disclosure, or modification; and (b) to ensure the integrity of your Personal Data. To help us protect your privacy, you should maintain the secrecy of any logon IDs and passwords, Member numbers, or other identifiers or credentials you may have set up or were provided with in connection with your participation in or use of our products, services, or websites.
c. TRANSMISSIONS
As you may be aware, there is no completely secure method of transmitting or storing data. Although their physical characteristics are different, postal mail, telephone calls, text messages, faxes and transmissions over the Internet or wireless networks all present possibilities of loss, misrouting, interception and misuse of the data that is transmitted. If you have reason to believe that any account with us is no longer secure, you must immediately contact us.
We try to strike a balance between the security of your data and your convenience. As a result, we may sometimes use a method of communication that is less secure than a less convenient alternative. For example, but not limitation, we may send you an e-mail or a text message in unencrypted form (i.e. instantly readable) because many of our customers are unable to access encrypted (i.e. coded) e-mail or messages. This means that our message, if misrouted or intercepted, could be read more easily than encrypted messages. Such messages may contain Personal Data. Please do not include confidential information, such as your credit card number or account passwords, in any e-mail or text you send to us or on any posting you make to a public area of a third-party social network page, especially since any such posting immediately becomes public. For a more secure way to communicate with us over the Internet, please click on the “Contact Us” link on any of our websites.
5. YOUR RIGHTS
a. You have the right to request access to, review, and update your Personal Data covered by this Policy, and can request this by contacting us at the details set out in Section 6 below. While we will make reasonable efforts to accommodate your request, we also reserve the right to impose certain restrictions and requirements on such access requests, if allowed or required by applicable laws. If you are a member of one of our membership or rewards programs, you may update the information in your member profile by logging into your applicable member profile.
b. You also have the right to:
i.request rectification of your Personal Data where the information that we hold about you is incorrect or incomplete;
ii. object to the processing of your Personal Data for direct marketing purposes, including profiling to the extent it relates to direct marketing;
iii. object to the processing of your Personal Data where our legal basis for that processing is that such processing is necessary for our legitimate interests, subject to any overriding legitimate grounds that we may have for the processing;
iv. object to automated decision making (including profiling) in certain circumstances;
v. request erasure of your Personal Data in certain circumstances, such as where processing is no longer necessary for the purpose it was originally collected for and there is no compelling reason for us to continue to process (or store) it;
vi. request restriction of your Personal Data in certain circumstances, such as that we do not process certain of your Personal Data (other than merely by storing them) following a rental in circumstances where all matters relating to the rental have been completed and the data is being stored only to meet certain legal (e.g. tax) requirements; and
vii. receive (or ask us to transmit to another organization) your Personal Data that you have provided to us which we process by automated means where our processing is either based on your consent or is necessary for the performance of a contract with you.
c. In addition, where we process your Personal Data on the basis of your consent, you can withdraw that consent at any time.
You can make a request to us to exercise any of these rights by contacting us as set out in Section 6 below.
Pursuant to the EU Data Act 2025, you have a right to access data generated by your use of a connected vehicle during your rental period. This right applies when the vehicle itself, or a connected device, produces data and the rental occurs in an EU country.
The data that Hertz possesses in connection with your rental is as follows:
If you wish to exercise your rights under the EU Data Act 2025 please contact euprivacy@hertz.com within 30 days of your rental. You must include your VIN number and your rental start and end dates in your request. You will find this information in your rental agreement.
We will provide you with a copy of the data relating to your rental that we hold in our systems at that time, free of charge, within a 30 day period after your rental. Please note that we can only provide data relating to your rental period and we may take reasonable steps to verify your identity and eligibility.
6. QUESTIONS & CHANGES
a. CONTACT US: We do business in many countries and aim to comply with the privacy laws applicable to the Personal Data we collect and use. For our cross-border processing activities, we have designated Hertz Europe Service Centre Ltd (IE) as the entity for such activities. Should you have a concern or complaint about our handling of your Personal Data, you may contact us directly via the methods described below. We will work to respond and resolve your complaints in an expeditious manner. You also have the right to lodge a complaint with a competent data protection supervisory authority in your jurisdiction. Please contact us by emailing euprivacy@hertz.com or writing to the address below if you have any questions, wish to exercise your rights of access, or seek other assistance as described above.
Data Protection Officer
EU Customers SAR Handling Team
For any other questions regarding Customer Support, please contact us by clicking here.
b.CHANGES: We reserve the right to change this Policy at any time for any reason by posting revisions on this webpage or on applicable apps or other sites. Such changes will be effective upon posting, but will not apply retroactively. Whenever we make a material change, we will note the date of such update in the introductory page above, and post a note on the home page of our applicable websites.
YOUR PRIVACY: We respect your privacy and are committed to protecting the personal data we hold about you. This policy explains what data we collect about you, how we collect it, the measures we take to keep your data secure and the uses and disclosures we make of it. We also explain the options you have regarding your personal data. When you request services from us, access our websites, utilize our mobile “apps” or otherwise interact with us, for example, but without limitation, through our in-vehicle technology, our official corporate pages on third party social networks (such as Facebook) or the “apps” on those pages, you consent to our collection, retention and use of your personal data in the manner described in this policy and accept the risks outlined in the Security section. You can quickly review the key topics by reading the following overview or you may continue to scroll down to read more about an issue or to read the full policy.
Overview
Who We Are: We are Dollar Rent A Car, Inc. (“Dollar”), a subsidiary of The Hertz Corporation. This policy does not cover our licensees or affiliates or other third parties through whom you may interact with us. This policy does not cover our parent corporation, The Hertz Corporation, or other subsidiaries or businesses of The Hertz Corporation such as, Thrifty Rent A Car, Firefly Rent A Car, Hertz Equipment Rental Corporation or Donlen Corporation.
Legal Issues: We aim to comply with the privacy laws applicable to the personal data we collect and use.
Changes: We may change this policy from time to time. The policy was last updated on 29 May 2014.
What We Collect: We collect the personal data we need to provide the services you request from us, for our operational uses and disclosures (see below) or for such other purposes as you authorize.
Sources: We mostly collect your data directly from you, through various channels, and from companies involved in our provision of services to you, including our licensees.
Websites: Certain technologies are used on our websites, our apps and other ecommerce media, including cookies and Pixel Tags, to collect data about your visit to our site and sites upon which we advertise. You may choose to restrict the use of cookies as suggested in this policy but we do not respond to a web browser’s “do not track” signals, or mechanisms similar to such signals.
Storage: We generally retain personal data about our customers for as long as we believe appropriate for the purposes for which it was collected.
Security: We aim to maintain appropriate physical, procedural and electronic safeguards to protect your personal data.
Access and Correction: You may access and review the personal data we retain about you and correct any factual errors.
Operational Uses: By providing your personal data to us, you consent to our use and disclosure of your data for the operational purposes listed in this policy.
Marketing Uses: We would like to use your personal data for our marketing purposes. We may also want to share your data with our business partners for their marketing purposes. You can choose to restrict or “opt out” of these uses by following the instructions in this policy.
CONTACT US: We hope this policy answers your questions about our collection, use and disclosure of your personal data. If it does not, or if you have any questions, please contact us by following the instructions in the Contact Us section below.
Privacy Policy
YOUR PRIVACY
We respect your privacy and are committed to protecting the personal data we hold about you. This policy explains what data we collect about you, how we collect it, the measures we take in our efforts to keep your data secure and the uses and disclosures we make of it. We also explain the options you have in relation to your personal data.
When you request services from us, operate a vehicle with in-vehicle technology, access our websites, utilize our mobile “apps” or otherwise interact with us, for example, but without limitation, through our official corporate pages on third party social networks (such as Facebook) or the “apps” on those pages, you consent to our collection, retention and use of your personal data in the manner described in this policy and accept the risks outlined in the Security section.
SCOPE
This policy covers the personal data we collect about you in connection with our vehicle rental business which identifies you as an individual. It does not apply to data that does not personally identify you as an individual, for example, but without limitation, aggregated anonymous data, IP addresses, computer operating systems, personal preferences, vehicle identification numbers, etc. We are free to use data that does not identify you as an individual as we wish. This policy does not apply to data collected by third party social networks (such as Facebook), mobile device manufacturers, third party “mobile apps”, wireless service providers, internet service providers or the operators of any networks through which you may interact with us and we expressly disclaim any responsibility for the data collection, privacy or data security practices of those entities. With regard to pages on third party social networks, this policy only applies to personal data we collect through our pages (those with a direct link to this policy) and does not apply to any “unofficial” pages or pages of our affiliates or licensees. Our websites are not directed to individuals under the age of 13, and we do not knowingly obtain personal data from such individuals.
Who We Are
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We are Dollar Rent A Car, Inc., a subsidiary of The Hertz Corporation. We provide and support vehicle rental services worldwide. All references in this policy to “we”, “us” and “our” are only to us. . As such, the business operations of our parent corporation, The Hertz Corporation, and other subsidiaries and businesses of The Hertz Corporation, including Thrifty Rent A Car, Firefly Rent A Car, Hertz Equipment Rental Corporation and Donlen Corporation are not covered by this policy because each of those entities/operations has its own privacy policy that is applicable to its operations.
We operate a network of licensees in provision of our services worldwide and are affiliated to many other companies through ownership. As our licensees and affiliates are independent companies, they are not owned or controlled by us and are not covered by this policy, although they may have their own privacy policies to govern the personal data they collect. We are not responsible for the privacy practices of our licensees and affiliates.
More about licensees and affiliates…
Licensees: We have a network of independent companies licensed to operate vehicle rental businesses using the “Dollar” name and business system. These companies are not our subsidiaries.
Affiliates: These companies either control us (through ownership) or are controlled by the companies that control us. They cover a range of businesses but are generally not independently involved in provision of our services to you.
Legal Issues
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We do business in many countries and aim to comply with the privacy laws applicable to the personal data we collect and use.
Changes
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We may change this policy from time to time. If we do so, the amended policy will take effect when we post it on the applicable website(s), mobile “apps” or our third party social network page(s). Whenever we make a change, we will amend the “last updated” notice under the “Scope” heading in the “Overview” section above.
If any change makes the policy less protective of your personal data, such change will not apply to data we collected about you before the change was made. The only exception to this is, unless legally prohibited, where we have provided you with notice about the changes and given you the opportunity to tell us not to apply them to your personal data.
COLLECTION
We collect a range of data about you from a variety of sources for the purposes of our business. The examples we provide here are illustrative rather than a complete list of our practices.
What We Collect
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We collect the personal data and the non-personal data we need to process your reservation requests and to provide the services you request from us and for our operational uses in connection with such services, which may include:
We may collect certain personal data that constitutes sensitive data in some countries, such as data about health conditions or membership of a trade union. Depending upon applicable local law, we may be unable to process such sensitive data without your consent.
More about sensitive data…
Data about your health conditions is regarded as sensitive in many countries. If you ask us to accommodate a disability, such as by provision of hand controls, or if there is an accident and we need to work with insurance and claims management companies (which may be a third party or an affiliate of ours) relating to any injury you may incur, we may need to process data about your health conditions. Similarly, in the EU, at least, your membership of a trade union or similar organization is regarded as sensitive and we may need to process this information if you use a CDP or corporate account number that only members of that union or organization can use.
Please note that if you wish to rent with us or our licensees and need to provide sensitive data, you consent to that data being collected, used, retained and disclosed for our Operational Uses. We will not use sensitive data about you for marketing purposes.
Sources
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We collect personal data directly from you in connection with a reservation (even an abandoned or interrupted reservation), a rental of a vehicle, or your membership in any of our membership programs, including information you provide:
We also gather personal data about you from a variety of other sources, which may include:
Websites
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Our Websites
Certain technologies are used on our websites and on mobile devices to collect data about your visit or usage, as follows:
Cookies
A “cookie” is a set of data sent to your computer or mobile device by a web server that enables the server to recognize your computer or mobile device.
Cookies help improve the quality of your visits to websites, for example, but not limitation, by making the reservation process faster and smoother. The information the cookies provide helps in the development of content and features that may be of interest to you.
We use cookies to:
Third party cookies may also be used on our websites for the purpose of:
More about cookies…
By adjusting your browser or installing certain software, you can restrict our use of cookies. If you do this, you should be aware of the following:
• If you restrict our use of session cookies you will not be able to use our websites or certain features of our e-mail messages. You should be aware that session cookies are generally deleted or made unavailable to us as soon as you close your browser.
• If you restrict our use of persistent cookies you may still enjoy the full workings of our websites and e-mail messages but will need to re-enter some data when starting a new website session. Although persistent cookies will neither automatically be erased nor made unavailable to us upon closing your browser, they will typically “expire” after a number of years.
If you are still unsure about cookies, please note that our cookies are unable to retrieve other data from your computer’s hard drive or pass on computer viruses.
Pixel Tags
In addition, “pixel tags”, “web beacons”, “JavaScript”, or similar technologies that enable, among other things, the tracking of your actions as a user of various websites or recipient of e-mail messages. (“Pixel Tags”) may be used. Pixel Tags may be used in connection with our web pages, our online advertising, or our e-mail messages, either by us or by our service providers, business partners or other third parties.
Pixel Tags are used to collect typically anonymous data to help identify types of information, including popular destinations, average rental prices, quote and conversion rates, click-throughs and other information to improve the service you receive or the relevance of advertising directed to you. Pixel Tags may also be used to identify which online advertisement or email has brought you to a website.
Further, certain Pixel Tags may be used by other companies for the purpose of tracking visits to their websites, identifying if such internet traffic came from one of our websites or confirming your eligibility to receive services or benefits from such other companies.
Third party cookies or Pixel Tags may collect information about a user of our site’s online activities over time and across different web sites.
Some of our web sites may use Google Analytics, which uses cookies and other, similar technologies (e.g. Pixel Tags) to collect information about website use anonymously and reports trends, without identifying individual visitors. To learn more about Google Analytics, including how to opt out of it, visit https://tools.google.com/dlpage/gaoptout.
We use third-party advertising companies to serve advertisements regarding goods and services that may be of interest to you when you access and use our websites and other websites, based on information relating to your access to and use of our websites and other websites. To do so, these companies may place or recognize a unique cookie on, or other technology in connection with, your browser (including through the use of Pixel Tags). If you would like to learn more about this practice, including your choices with respect to it, please visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/.
We do not respond to a web browser’s “do not track” signal, or other mechanism that indicates a request to disable online tracking of individuals who use or visit our websites.
As the internet and other eCommerce channels continue to develop, we may deploy and utilize different types of technologies to collect data regarding your visit or usage.
Blogs or Message Boards
Some of our websites and our official corporate pages on third party social networks (such as Facebook) may provide functionality that permits you to post public messages or responses to articles, comments or other postings. You should be aware that by submitting such a posting, including any personal data or non-personal data in connection with it, you intend for that posting and any data in connection with it to be, and it shall immediately become, public and as such will not be subject to this Privacy Policy. We reserve the right to remove any posting or content in a posting at our sole discretion.
Other Company Websites
Our websites and e-mail messages may contain links to websites operated by other companies. You should be aware that the collection, retention and use of any data you provide on these websites will be governed by the privacy policy of the company providing the website and not by this policy.
RETENTION
We try to ensure that the personal data we retain about you is stored securely and, in light of the information provided to us, is as accurate, current, complete and relevant as necessary for the purposes for which we use and disclose it.
Storage
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We generally retain personal data about our customers for as long as we believe appropriate for the purposes for which it was collected or as otherwise required or authorized by applicable law.
Our principal databases for storing the personal data we collect are located in Oklahoma, U.S.A.
Security
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As you may be aware, there is no completely secure method of transmitting or storing data. Although their physical characteristics are different, postal mail, telephone calls, text messages, faxes and transmissions over the Internet or wireless networks all present possibilities of loss, misrouting, interception and misuse of the data that is transmitted.
We take commercially reasonable measures to protect against the loss, misuse and unauthorized access or disclosure, alteration and destruction of your personal data by aiming to maintain appropriate physical, procedural and electronic safeguards to protect your personal data, including:
If you have reason to believe that any account with us is no longer secure, you must immediately contact us by following the instructions at the end of this policy.
More about SSL encryption…
“SSL” stands for Secure Sockets Layer encryption. We use this protection when you submit personal data to us on our websites. SSL encryption seeks to ensure that you are actually sending your data to us and that no-one else can read or tamper with it during transmission.
When you are asked to provide your personal data to us on our website, you will see that our “http” website address changes to read "https". The additional “s” denotes that the site is secure for that data transfer. You may also see a closed padlock symbol on your screen, again denoting a secure site.
Security of Communications
We try to strike a balance between the security of your data and your convenience. As a result, we may sometimes use a method of communication that is less secure than a less convenient alternative.
For example, but not limitation, we will send you an e-mail or a text message in unencrypted form (i.e. instantly readable) because many of our customers are unable to access encrypted (i.e. coded) e-mail or messages. This means that our message, if misrouted or intercepted, could be read more easily than encrypted messages. For this reason, please do not include confidential information, such as your credit card number or account passwords, in any e-mail or text you send to us or on any posting you make to a public area of a third party social network page, especially since any such posting immediately becomes public.
For a more secure way to communicate with us over the Internet, please click on the “Contact Us ” link on any page of www.dollar.com, and follow our instructions.
Access and Correction
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You may access and review your personal data, change it and correct factual errors as follows:
To protect your privacy and the security of your personal data, we will take steps to verify your identity before granting you access or making corrections to the data we store about you.
Certain types of personal data may need to be updated with the third party social network through which you may interact with us, rather than directly with us.
USES and DISCLOSURES
Your personal data will not be used in a way that is incompatible with the purpose for which it was collected or as authorized by you. In that regard, by enrolling in one of our membership programs, making a reservation with us, or renting a vehicle from us, you consent to our use and disclosure of your personal data for the operational uses listed below which may include disclosure of your data outside your country of residence. We would also like to use and disclose your data for marketing purposes.
Operational Uses and Disclosures
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The examples provided below are illustrative and not a complete list of our practices:
To provide you services
We will share your personal data among ourselves, our agents, our licensees and other companies to provide services to you, including to:
To communicate with you
We may use your personal data to communicate with you regarding:
So that we may communicate with you, you give us your consent to call you on or send text messages to your mobile telephone/device. You also consent to our use of auto-dialers and pre-recorded messages in connection with any such telephone call or text message, including calls or texts to mobile telephone numbers. We will not charge you for such calls or texts. Your mobile service provider will charge you according to the applicable plan to which you subscribe.
Disclosure to companies you use
We will also share your information with companies you use in connection with your rental, including:
You may quote a special discount code, called a corporate account number or customer discount program number (“CDP number”), when you rent with us, entitling you to the special rate or benefits we may have negotiated with the sponsoring company, association, credit card company or travel club (the “CDP Sponsor”), if you are eligible to do so. By using a CDP number, you consent to our disclosure of your personal data to the CDP Sponsor.
More about CDP Sponsors…
If you rent using a CDP number, you consent to our disclosure of your personal data to the CDP sponsor to:
• Administer and evaluate the program;
• Confirm your eligibility to rent using that CDP number;
• Determine our compliance with the terms of the program;
• Establish your compliance with the sponsor’s rental policies;
• Enable the sponsor’s payment of your rental costs (if applicable); or
• For any other uses reserved by a CDP sponsor with you, which may include marketing uses.
If you do not wish us to disclose your personal data to a CDP sponsor for the above purposes, you must not use their CDP number for your rental or as part of your profile. This will mean, however, that you will not be able to receive the benefits associated with that CDP number.
When you rent with us, you may also present a promotion code or a special discount code, entitling you to a special rate or benefit. By using such a promotion code or special discount code, you consent to our disclosure of your personal data to the sponsor of the promotion code or special discount code.
More about Sponsors of Promotion Codes or Special Discount Codes…
If you rent using a promotion code or a special discount code, you consent to our disclosure of your personal data to the sponsor of that promotion code or a special discount code to:
If you do not wish us to disclose your personal data to the sponsor of a promotion code or a special discount code for the above purposes, you must not use their promotion code or a special discount code for your rental or as part of your profile. This will mean, however, that you will not be able to receive the benefits associated with that promotion code or a special discount code.
Protective and legal uses
We may use, share and disclose your personal data for legal reasons as we believe necessary or appropriate, including:
Disclosure to our service providers and agents
We may use other companies (including our affiliates) as our service providers or agents to act on our behalf and assist us in the conduct of our business, performing services for us under our instruction. These services may include hosting certain websites or databases, operating “apps” for us on our social media networks’ pages, running contests, sweepstakes and other promotions for us, sending marketing communications, carrying out data analysis and conducting customer satisfaction surveys or other research. We will seek to require our service providers and agents to maintain appropriate security standards to protect your personal data and use the personal data we provide to them only for the purposes we specify.
Disclosure for corporate transactions
We may disclose your personal data to a third party in connection with any contemplated or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
Marketing Uses and Disclosures
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We may aggregate your personal data and use it to develop marketing programs and service offerings that we believe may be of interest to you. We would like to send these to you by email, by text message or by mail. We would also like to share your personal data with our licensees, affiliates and business partners for their marketing purposes. You have choices in relation to our marketing uses of your personal data, based upon the residence for you in our records, as follows:
US residents
We may use your personal data for the above marketing purposes, although you can choose to limit or restrict our mailings and our sharing of your data for these uses by following the instructions at Marketing Options below.
EU and Canadian residents
We will only use your personal data for our marketing purposes with your prior consent, which may be collected from a number of sources.
If you do not receive marketing messages from us and would like to do so, or if you want to limit or restrict our communications with you or sharing of your data for marketing purposes, please follow the instructions at Marketing Options below.
Residents of other countries
We aim to comply with your local law regarding our use of your personal data for marketing purposes. You can instruct us how we can use and disclose your personal data for marketing purposes by following the instructions at Marketing Options below.
Marketing Options
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Members of our membership programs
If you are a member of our Dollar Express program or a similar membership program, you will have made marketing choices when you enrolled or at such other time(s) as you may have
chosen to do so. These choices are now recorded in your Profile. You can review and amend your Dollar Express selections by accessing your Profile through the Log In option under the “Express” tab on www.dollar.com.
Alternatively, please complete the My Privacy Choices form at the end of this policy and mail it to us, following the instructions at Contact Us below.
Non-members
We may record your privacy election regarding the receipt of marketing communications at the time you make a reservation or at other times when you interact with us. If you are not then a member of one of our membership programs, or the email address provided for the specific reservation/interaction is not associated with the profile you have in a membership program, you can follow the “Alternate opportunities to opt-out” instructions below to tell us that you no longer wish to receive marketing communications at that email address if you previously had elected to receive marketing communications.
Alternative opportunities to opt-out
Our marketing emails contain an unsubscribe option. If you do not want us to continue to send marketing emails to your email address, click on ‘unsubscribe’ and we will not send further marketing emails to that address, although you may still receive emails at other addresses for which you have not unsubscribed. If you subsequently wish to override your choice to unsubscribe, you will need to either amend your Profile (see Members of our membership programs) or, if you are not a member of one of our programs, follow the instructions at Contact Us below.
Important points to note
Please note the following points about the marketing choices you make:
Contact Us
We hope this policy answers your questions about our collection, use and disclosure of your personal data. If you have additional questions or want to contact us for a specific purpose, please select from the following:
Access/Corrections: Please send any request to access, amend or delete certain personal data we hold about you to the most convenient contact address below.
Complaints and other questions: You should send any questions you may have about this policy or any complaints you have about how we have handled our personal data to the most convenient contact address below. If you feel our response is not satisfactory, we will refer you to a neutral and independent dispute resolution organization.
Marketing: Send a completed My Privacy Choices form (at the end of the policy) to the most convenient contact address below. We aim to process your choices promptly on receipt, but you should please allow a number of days for your choices to become effective.
Security: If you have reason to believe that the personal data we hold about you, such as your member number in any of our membership programs, is no longer secure, you must immediately notify us of the problem by either clicking “Contact Us” on any page of www.dollar.com; or calling as follows:
Contact addresses:
• Director, Privacy Services, Dollar, c/o The Hertz Corporation, P.O. Box 25301, Oklahoma City, OK 73125, U.S.A.
• Director, Privacy Services, Dollar, c/o Hertz Europe Service Centre, Swords Business Park, Swords, Co. Dublin, Republic of Ireland
• Privacy Compliance Officer, Dollar, c/o Hertz Australia Pty Limited, Level 6, 10 Dorcas Street, South Melbourne VIC 3205, Australia
• Director, Privacy Services, Dollar, c/o Hertz New Zealand Ltd., Private Bag 4716, Christchurch, New Zealand 8020[EW3]
My Privacy Choices
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Please complete this form and send it to us by following the instructions at Contact Us above.
(Updates: Please update your information in your Profile online, or use this form for changes.)
Please note: Privacy Choices for The Hertz Corporation, Thrifty Rent A Car, FireFly Rent-A-Car, Hertz Equipment Rental Corporation, or Donlen Corporation should be made by following instructions in their respective privacy policies.
Name: ..................................................................
Address:.............................................................
State/Province: .....................................................
Zip/Post code:...................................................
Country: ...............................................................
Email Address:...................................................
Dollar Express Member Number: .....................................................
A. Please send me marketing offers and materials from or on behalf of Dollar:
Yes No
Postal mail [ ] [ ]
E-mail [ ] [ ]
B. Please share my personal data with Dollar’s licensees, affiliates and business partners for their marketing purposes:
Yes No
[ ] [ ]
Any consent regarding your receiving marketing materials provided above can be withdrawn or other otherwise changed at any time in accordance with the instructions set forth in this Privacy Policy.